This is the final Invero Logo design I have come up with. The final design turned out to be very simple emphasizing the qualities of the typeface in combination with some calmer colors to tie the logo back into the family roots in which the company is based off of. The idea to trim and pull the V stems from the status monitors used within the medical community. Some adjustments that will be made in the future will be the color of blue I choose to use. There are some minor issues when the logo is presented in a smaller format that would be addressed by changing the value of blue.
1 comment:
I think these are very not rough drafts!
Regardless, I think the whole system is very well resolved and the images are great. Have you thought of using a variety of different kinds of patients? Young old etc... or would those photos be a bit too expensive to get ahold of? Also the symbol of the heart line dealy that is kind of floating on the photo of the girl, have you tried to continue it across the page?
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