The use of photographs in this business system is much stronger. Seriously when I looked at it I went “ohh”. If you do go with that concept then you definitely should carry the photograph grid throughout.
The simplicity of this one is really nice and I get much more of a fresh feel from here. I know I had said in the previous one to try the blue V on the orange but it’s not reading as well as the orange V on blue.
I think this concept looks better than the other one. In the first system, the Invero line symbol cut off too sharply at the ends, so it ended up looking like a division sign or something Verizonish. The faded line looks much better- it is softer and more sophisticated. When you have the line and the logo on something like the envelope, make sure the similar shapes are positioned well- they look pretty good right now. The colors seem to be working well.
As far as the photos, I think I'm leaning towards the simpler look- so many little photos might be overwhelming. Something in-between might work best.
The logo looks really nice on the letterhead. If you haven't, you could still experiment with extending the monitor line across the top, etc.
2 comments:
Alex
The use of photographs in this business system is much stronger. Seriously when I looked at it I went “ohh”. If you do go with that concept then you definitely should carry the photograph grid throughout.
The simplicity of this one is really nice and I get much more of a fresh feel from here. I know I had said in the previous one to try the blue V on the orange but it’s not reading as well as the orange V on blue.
I think this concept looks better than the other one. In the first system, the Invero line symbol cut off too sharply at the ends, so it ended up looking like a division sign or something Verizonish. The faded line looks much better- it is softer and more sophisticated. When you have the line and the logo on something like the envelope, make sure the similar shapes are positioned well- they look pretty good right now. The colors seem to be working well.
As far as the photos, I think I'm leaning towards the simpler look- so many little photos might be overwhelming. Something in-between might work best.
The logo looks really nice on the letterhead. If you haven't, you could still experiment with extending the monitor line across the top, etc.
Post a Comment