The idea for the invero business system and design choices stems from the current trends within the medical community. The letters packaging and overall feel of many of the supplies and hospitals is mundane and sterile. Minor color additions attempt to connect back to the patient but in the end fall short.
The problem with having packaging and mailers, or any sort of paraphernalia that a patient will receive is that it doesn't give off a pleasant message, and psychologically this can begin to be a burden after years of receiving medical supplies.invero aims to break the trend and present patients with energetic, life living, healthy people who have medical disorders but are captured enjoying life in their healthy state due to using invero products. Patients know they what the machines look like, the understand their function, why not present them as a gift or a tool rather then a burden? Through strong use of color in warm blues and oranges combined with imagery invero sets out to instill these values in every element they create, be it a mailer or the packaging itself.
These characteristics are present in all three pieces of this business system. The idea of imagery is so strong within the invero brand that each business card is printed with it's owners photography so a face can be attached to the name of your invero support line.
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