Just thought I would mention the semester is over and I will most likely not be updating this much (even though I didn't really as much as should have during the semester). I will most likely overhaul this entirely though in the next few weeks when I launch my portfolio site, this will act as sort of a sister site and link to that since my main site will not carry a blog component but rather just function as a gallery.
Thanks for all the critiques over the course of the semester, have a nice winter break.
Alex
Tuesday, December 16, 2008
Monday, December 15, 2008
Graphic Standards Manual

My apologies for the somewhat zoomed out version of this at the moment, working on a better way to display it.
System Applications


One new introduction with the packaging was the element of illustration. This proved to be rather difficult because the illustration needed to stay friendly and avoid the technical drawings that so often adorn the outside of these devices. The idea was to create something that looked hand drawn with fluctuating stroke weights and limited detail all in effort again to present the patient with a more pleasing appearance.
Along with the outer packaging I took on a redesign of the nebulizer manual. The standard manual is printed in a vary fine 10 point times roman. There is no color generally, with few exceptions and only 1 introduced color when there is. I wanted to bring in some color, lighten the text and make the manual more approachable. The text and copy within the manual didn't change much, it still maintains an instructive tone, but it is displayed in a friendlier petina typeface. I also brought in the illustration for the packaging and used it as tool to display what the patient is getting once again, and to point out each individual piece. Beyond the illustration I chose not to include photography because I didn't find it suitable for the manual. One question came up regarding whether or not I should show photos of the user using this device and I opted not to because it is part of the invero brand to not show users on these machines. Patients are intamintly familiar with the nebulizers before they recieve their own unit, it is for this reason I didn't think they needed to see pictures of others using it.
Final Business system design


invero aims to break the trend and present patients with energetic, life living, healthy people who have medical disorders but are captured enjoying life in their healthy state due to using invero products. Patients know they what the machines look like, the understand their function, why not present them as a gift or a tool rather then a burden? Through strong use of color in warm blues and oranges combined with imagery invero sets out to instill these values in every element they create, be it a mailer or the packaging itself.
These characteristics are present in all three pieces of this business system. The idea of imagery is so strong within the invero brand that each business card is printed with it's owners photography so a face can be attached to the name of your invero support line.
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