Semester at close

Just thought I would mention the semester is over and I will most likely not be updating this much (even though I didn't really as much as should have during the semester). I will most likely overhaul this entirely though in the next few weeks when I launch my portfolio site, this will act as sort of a sister site and link to that since my main site will not carry a blog component but rather just function as a gallery.

Thanks for all the critiques over the course of the semester, have a nice winter break.

Alex

Graphic Standards Manual

Here is the final graphic standards manual. The idea behind the design is that it would utilize the upward shape found throughout my invero pieces. On the inside the shape is turned on it's side to allow for more space to add copy and pictures. beyond that this manual details ways in which to use the logo and which in ways to not. It has examples of how typography, imagery, color and secondary colors and be used throughout the invero brand. Towards the end of the manual there are a few examples of how the brand can be applied over a few different types of applications.

My apologies for the somewhat zoomed out version of this at the moment, working on a better way to display it.

System Applications

My system application in it's final form. The idea stemmed from the thought that invero was going to change the face that greeted the patient right down to the device packaging. I decided to do a box design with similar graphical arrangements to that of the business mailer. Large pictures and warm colors would greet the patient breaking the white box trend so often seen today.

One new introduction with the packaging was the element of illustration. This proved to be rather difficult because the illustration needed to stay friendly and avoid the technical drawings that so often adorn the outside of these devices. The idea was to create something that looked hand drawn with fluctuating stroke weights and limited detail all in effort again to present the patient with a more pleasing appearance.

Along with the outer packaging I took on a redesign of the nebulizer manual. The standard manual is printed in a vary fine 10 point times roman. There is no color generally, with few exceptions and only 1 introduced color when there is. I wanted to bring in some color, lighten the text and make the manual more approachable. The text and copy within the manual didn't change much, it still maintains an instructive tone, but it is displayed in a friendlier petina typeface. I also brought in the illustration for the packaging and used it as tool to display what the patient is getting once again, and to point out each individual piece. Beyond the illustration I chose not to include photography because I didn't find it suitable for the manual. One question came up regarding whether or not I should show photos of the user using this device and I opted not to because it is part of the invero brand to not show users on these machines. Patients are intamintly familiar with the nebulizers before they recieve their own unit, it is for this reason I didn't think they needed to see pictures of others using it.

Final Business system design

The idea for the invero business system and design choices stems from the current trends within the medical community. The letters packaging and overall feel of many of the supplies and hospitals is mundane and sterile. Minor color additions attempt to connect back to the patient but in the end fall short.

The problem with having packaging and mailers, or any sort of paraphernalia that a patient will receive is that it doesn't give off a pleasant message, and psychologically this can begin to be a burden after years of receiving medical supplies.

invero aims to break the trend and present patients with energetic, life living, healthy people who have medical disorders but are captured enjoying life in their healthy state due to using invero products. Patients know they what the machines look like, the understand their function, why not present them as a gift or a tool rather then a burden? Through strong use of color in warm blues and oranges combined with imagery invero sets out to instill these values in every element they create, be it a mailer or the packaging itself.

These characteristics are present in all three pieces of this business system. The idea of imagery is so strong within the invero brand that each business card is printed with it's owners photography so a face can be attached to the name of your invero support line.

concept 2

accidentally saved draft on this one, here it is none the less.

Invero Business Systems

Here is the first System I have created for Invero. This system is an attempt to create a professional system that still incorporates the look of a family business without swaying to far outside those parameters.



A few notes to the parts I have included:

1 Folder to contain everything
1 business card
1 envelope to send the folder
2 cover letters or business description flyers (working on this)

Feel free to let me know what you think.
I am also working on adding some more elements to this piece. My biggest concern for this direction at the moment is it feels a littler sterile, as if it was leaning to much on the safe side and not portraying a very family oriented feel. Initial thoughts that came to mind involved working with more curvaceous shapes or perhaps working in some gradients.

I did for the first time include an alternate color scheme to my logo, along with introducing the alternate color scheme this is the first chance to see the logo using a deeper blue. The alternate color is white lettering on the blue background but still maintaining the orange V. comments on this would be much appreciated.

Invero Logo

This is the final Invero Logo design I have come up with. The final design turned out to be very simple emphasizing the qualities of the typeface in combination with some calmer colors to tie the logo back into the family roots in which the company is based off of. The idea to trim and pull the V stems from the status monitors used within the medical community. Some adjustments that will be made in the future will be the color of blue I choose to use. There are some minor issues when the logo is presented in a smaller format that would be addressed by changing the value of blue.

Wordmark Concepts

These are some of the concept wordmarks I have created for Invero.

As a follow up to my previous blog on this matter I have included the five finalists that eventually were synthesized into my final logo.

Welcome to Invero

Invero – giving life back to the patient.

Quality and experience are the foundation on which we are built. Promoting good health and creating ways to better people’s lives is what we believe in. Welcome to the cutting edge of medicinal research and production. Welcome to Invero.

Invero began by creating simple healthcare devices that allowed people with disabilities and medical problems to regain control over their daily lives. Over the years, advancing technology has allowed us to provide products that help an even greater spectrum of people and aiding those who battle chronic diseases. We specialize in researching and developing medical devices from mechanical implants to prosthetics and treatment therapies.

Invero products are designed for all age groups and lifestyles. We value every patients desire to live a productive, fulfilling life, and design our products to work with ages spanning from pediatrics to seniors citizens. Our mission is to help people who suffer in maintaining their daily lives. We seek to create prosthetics that still allow children to play soccer, and therapies that keep senior citizens mobile. Believing that we can return a functional quality of life to those with disabilities and chronic diseases is what motivates us. The passion we take in our work carries over into our business model. We believe that quality and experience are what make a successful company. It is for this reason we hire based on past experiences and promote those who produce quality work within our company. It is in this belief that we differ from our competitors. Our competitors base their companies on degrees and prestige of their employees’ academic institution. Invero values education, but places higher emphasis on those who have proven themselves within the market, and are truly passionate for helping those in need.

Invero is a family based company that holds the values of families close to heart. We treat our employees as family and in return only ask they show the same respect and passion for our clients, and fellow worker.

At the end of the day if families can spend time together at home using our products rather then visit loved ones in the hospital, then we feel we have done our job.

Back to Basics Response

Target Audience - The targeted audience for re-designing Goldman Sachs logo is high revenue clients both individuals as well as institutions. These are people surrounded by a professional world where a suit and tie is everyday attire to work.

What does Goldman Sachs convey? - Simply put Goldman Sachs: has a long tradition at Goldman Sachs of passing along our memories about essential people and events that have made the firm what it is today – our business, heritage, culture and what we stand for, collectively and individually. This means that their logo needs to support their long history of passing along memories by displaying a timeless or classic look while still appealing to contemporary standards. The overall design needs to reflect the traditions of Goldman Sachs professionaly.

Why is it important? - It is very important that the logo displays the companies tradition because it accompanies all of their work. Not only does it accompany their work, but when prospective clients are researching Goldman Sachs the history of the company and the needs to be instantly apparent to help secure the client by quite literally making them feel secure in trusting a company with a rich history of successful investments and financial security. In essence the Goldman Sachs logo needs to be able to help sell the brand as much as the Nike swoosh and just like it's sporting brand counterpart it needs to speak to the quality of the company.

Mood board

Just a snip it from my mood board from the opening day in GD2. It features some of things I enjoy such as maps and candy. I also appreciate organized chaos, or pieces with a lot of elements that work very well as a composition together.

Goldman Sachs - Logo Re-design

Goldman Sachs is a leading global investment banking, securities and investment management firm that provides a wide range of services worldwide to a substantial and diversified client base that includes corporations, financial institutions, governments and high-net-worth individuals.

They define themselves as: Having a long tradition at Goldman Sachs of passing along our memories about essential people and events that have made the firm what it is today – our business, heritage, culture and what we stand for, collectively and individually.

As mentioned earlier the target audience for this logo design is:

- Corporations
- Financial institutions
- Governments
- high-net-worth individuals.

I targeted Goldman Sachs because they have established a very contemporary website that works well with their professional image but have failed to update their logo to keep up with their new look. There Original logo shown here uses a handwritten typeface combined with very tight leading which even leads to the G and S overlapping. The problem I have with the overlap is that it doesn't feel intentional, but rather an unfortunate side effect of bringing Sachs right up under Goldman. There are a few traits that the current logo does posses that need to be carried over into it's the next generation and they are as follows:

- Square Design
- A typeface that speaks to their long lasting business
- The blue color of the square

These elements need to stay in tact because they define who Goldman Sachs is.