Semester at close

Just thought I would mention the semester is over and I will most likely not be updating this much (even though I didn't really as much as should have during the semester). I will most likely overhaul this entirely though in the next few weeks when I launch my portfolio site, this will act as sort of a sister site and link to that since my main site will not carry a blog component but rather just function as a gallery.

Thanks for all the critiques over the course of the semester, have a nice winter break.

Alex

Graphic Standards Manual

Here is the final graphic standards manual. The idea behind the design is that it would utilize the upward shape found throughout my invero pieces. On the inside the shape is turned on it's side to allow for more space to add copy and pictures. beyond that this manual details ways in which to use the logo and which in ways to not. It has examples of how typography, imagery, color and secondary colors and be used throughout the invero brand. Towards the end of the manual there are a few examples of how the brand can be applied over a few different types of applications.

My apologies for the somewhat zoomed out version of this at the moment, working on a better way to display it.

System Applications

My system application in it's final form. The idea stemmed from the thought that invero was going to change the face that greeted the patient right down to the device packaging. I decided to do a box design with similar graphical arrangements to that of the business mailer. Large pictures and warm colors would greet the patient breaking the white box trend so often seen today.

One new introduction with the packaging was the element of illustration. This proved to be rather difficult because the illustration needed to stay friendly and avoid the technical drawings that so often adorn the outside of these devices. The idea was to create something that looked hand drawn with fluctuating stroke weights and limited detail all in effort again to present the patient with a more pleasing appearance.

Along with the outer packaging I took on a redesign of the nebulizer manual. The standard manual is printed in a vary fine 10 point times roman. There is no color generally, with few exceptions and only 1 introduced color when there is. I wanted to bring in some color, lighten the text and make the manual more approachable. The text and copy within the manual didn't change much, it still maintains an instructive tone, but it is displayed in a friendlier petina typeface. I also brought in the illustration for the packaging and used it as tool to display what the patient is getting once again, and to point out each individual piece. Beyond the illustration I chose not to include photography because I didn't find it suitable for the manual. One question came up regarding whether or not I should show photos of the user using this device and I opted not to because it is part of the invero brand to not show users on these machines. Patients are intamintly familiar with the nebulizers before they recieve their own unit, it is for this reason I didn't think they needed to see pictures of others using it.

Final Business system design

The idea for the invero business system and design choices stems from the current trends within the medical community. The letters packaging and overall feel of many of the supplies and hospitals is mundane and sterile. Minor color additions attempt to connect back to the patient but in the end fall short.

The problem with having packaging and mailers, or any sort of paraphernalia that a patient will receive is that it doesn't give off a pleasant message, and psychologically this can begin to be a burden after years of receiving medical supplies.

invero aims to break the trend and present patients with energetic, life living, healthy people who have medical disorders but are captured enjoying life in their healthy state due to using invero products. Patients know they what the machines look like, the understand their function, why not present them as a gift or a tool rather then a burden? Through strong use of color in warm blues and oranges combined with imagery invero sets out to instill these values in every element they create, be it a mailer or the packaging itself.

These characteristics are present in all three pieces of this business system. The idea of imagery is so strong within the invero brand that each business card is printed with it's owners photography so a face can be attached to the name of your invero support line.

concept 2

accidentally saved draft on this one, here it is none the less.

Invero Business Systems

Here is the first System I have created for Invero. This system is an attempt to create a professional system that still incorporates the look of a family business without swaying to far outside those parameters.



A few notes to the parts I have included:

1 Folder to contain everything
1 business card
1 envelope to send the folder
2 cover letters or business description flyers (working on this)

Feel free to let me know what you think.
I am also working on adding some more elements to this piece. My biggest concern for this direction at the moment is it feels a littler sterile, as if it was leaning to much on the safe side and not portraying a very family oriented feel. Initial thoughts that came to mind involved working with more curvaceous shapes or perhaps working in some gradients.

I did for the first time include an alternate color scheme to my logo, along with introducing the alternate color scheme this is the first chance to see the logo using a deeper blue. The alternate color is white lettering on the blue background but still maintaining the orange V. comments on this would be much appreciated.

Invero Logo

This is the final Invero Logo design I have come up with. The final design turned out to be very simple emphasizing the qualities of the typeface in combination with some calmer colors to tie the logo back into the family roots in which the company is based off of. The idea to trim and pull the V stems from the status monitors used within the medical community. Some adjustments that will be made in the future will be the color of blue I choose to use. There are some minor issues when the logo is presented in a smaller format that would be addressed by changing the value of blue.