concept 2

accidentally saved draft on this one, here it is none the less.

Invero Business Systems

Here is the first System I have created for Invero. This system is an attempt to create a professional system that still incorporates the look of a family business without swaying to far outside those parameters.



A few notes to the parts I have included:

1 Folder to contain everything
1 business card
1 envelope to send the folder
2 cover letters or business description flyers (working on this)

Feel free to let me know what you think.
I am also working on adding some more elements to this piece. My biggest concern for this direction at the moment is it feels a littler sterile, as if it was leaning to much on the safe side and not portraying a very family oriented feel. Initial thoughts that came to mind involved working with more curvaceous shapes or perhaps working in some gradients.

I did for the first time include an alternate color scheme to my logo, along with introducing the alternate color scheme this is the first chance to see the logo using a deeper blue. The alternate color is white lettering on the blue background but still maintaining the orange V. comments on this would be much appreciated.

Invero Logo

This is the final Invero Logo design I have come up with. The final design turned out to be very simple emphasizing the qualities of the typeface in combination with some calmer colors to tie the logo back into the family roots in which the company is based off of. The idea to trim and pull the V stems from the status monitors used within the medical community. Some adjustments that will be made in the future will be the color of blue I choose to use. There are some minor issues when the logo is presented in a smaller format that would be addressed by changing the value of blue.